Why Advertise on Facebook

facebook advertising concept

Table of Contents

Why Advertise on Facebook

1 - Our target audience is on Facebook

With 2.5 billion monthly active users on Facebook, we can build our course of action for growth of our business.

2 - 1.6 Billion businesses worldwide are connected with people on Facebook

We can visit below link to see success stories

https://www.facebook.com/business/success

3 - We can achieve our goals easily with different marketing objectives

Before you create an ad, first we need to think what our business goals are. It’s important to know what we want to achieve in order to choose the right objective. Our ad objective is what we want people to do when they see your ads. For example, if we want to show our website to people interested in our business, we can create ads that encourage people to visit your website using various digital marketing concepts.

lists of various facebook ads marketing objective

4 - Target capabilities

Facebook ads can be targeted to people by location, age, gender, interests, demographics, behaviour and connections. We can also use more advanced targeting tools such as Lookalike Audiences, which lets our target people similar to the people who already engage with your business, or we can layer our targeting options to select a more specific audience.

5 - Set our own budget

We can choose advertising objectives that work within our budget and set a custom budget based on the needs of our business. For most ad types, the minimum budget we can spend per day ranges from Rupees 100 to 500. We can also adjust our budget, pause or stop ads as finances change for our business. For extra security, we can consider setting up an account spending limit. An account spending limit is an overall limit on the amount of money that our ad account can spend across all ad campaigns. Setting an account spending limit can be a helpful way to control our costs and make sure that we don’t spend more on ads than we want to.

6 - Measure our success

Each ad that we create can be measured using insights, metrics and tools provided by Facebook. With Facebook’s measurement tools, we can understand the effectiveness of our ads and the creative that drives the best results. We can also access tools that help us find our audience and reach more people we care about.

List to Setup – Before we create Facebook Ads

facebook ads preview

1 – Facebook Personal Account

We need to have our Facebook personal account to create Ads.

2 – Facebook Page

Before we create Ads we need to create a business page.

3 – Business Manager

Business Manager is a Facebook tool that helps to organize and manage our business. We need a Facebook profile to create a Business Manager account.  We can visit below link to create business manager.

https://business.facebook.com/overview

4 – Credit Card

To run the ads we need to setup our billing address, credit card is the most suggested payment method to run the ads successfully.

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