Business assets are the collection of Facebook business accounts, ad accounts, and other components like pages, Instagram accounts, pixels, offline events, apps, customer conversions, and catalogues. Business admins can create business assets in Facebook business manager and organize assets as per requirements. Once the business asset group is created permission is granted to people or team members to access the assets they are assigned to. Some assets in the asset tab of the Facebook business manager are as follows:
1: Ad Accounts
This asset can be linked to the Facebook business manager by choosing any one of the three ways i.e by adding the existing ad account you own or, requesting access to add someones else’s ad account or by creating a new ad account. By adding this asset you’ll be able to view Ad Accounts connected to the Facebook Business Manager and also manage users and user permissions to the Ad Accounts.
2: Facebook Pages
By adding this asset to the Facebook business manager you can connect and share with new and existing customers on Facebook. Linking the Facebook page helps to track the performance and metrics like clicks, actions, reach of all your posts in one place.
3: Instagram account
When you link your Instagram account to Facebook business manager, it enables you to inspire and connect with customers on Instagram. You can add the Instagram account asset by entering the login information.
This asset can be added to the Facebook business manager only if you are an admin of that app or can request access to someone else’s app. By adding app assets you’ll be able to implement and optimize the app ads. The app must be created on a mobile app to have access.
Setting up a Facebook pixel in the business manager is very important for effective Facebook marketing and ad campaigns. Pixel is a code generated by Facebook that is placed on the website to track conversions for campaigns, advanced reporting, optimize Facebook ads, and custom remarketing.
6: Offline events
This asset can be added to the Facebook manager by connecting data sources i.e to upload offline customer activity from your server to optimize ads. Once the offline events are added, it enables to measure how Facebook ads can lead to offline conversions such as in-store purchases, orders, and bookings on the phone, foot traffic, sales in the location, and more.
7: Custom Conversions
This asset can be added to the Facebook business manager to measure the actions of the customers and optimize the ad delivery and reach. Custom conversions allow the advertisers to set rules for conversion events which makes it easy for tracking and optimizing. To track the custom conversions facebook pixel needs to be installed on the website.
The facebook catalogue is the asset in the facebook manager which has a container that carries information about various products, prices, descriptions, and more that you want to promote or sell on Facebook and Instagram.